S8 | E76 Building a Superfoods Empire with Kristel de Groot

Kristel is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. Your Super was launched when Kristel’s partner, Michael, was diagnosed with cancer at age 24. While Michael was going through chemo, Kristel started experimenting with the possibilities of using food as medicine. Since then, Kristel and Michael recently published their newest book Your Super Life.

In this episode, Kristel takes us through superfoods, wellness, entrepreneurship, motherhood, and more. She’s done it all and she’s sharing how we can all be a little healthier and listen to our bodies. 

 

Kristel Shares:

1. How she became so passionate about superfoods
2. How superfoods can help your body (from eczema to cancer and beyond) 
3. The evidence behind superfoods
4. Kristel’s journey in building her business
5. Most important superfoods to incorporate into your diet
6. Kristel’s business journey and transition into motherhood
7. Kristel shares more about her moon day policy where women get 1 day per month when they have a period to do what they can - from canceling their meetings to taking the day off. 

Show Notes: 

For more of Kristel, please visit Instagram.com/kristelandmichael on Instagram and kristelandmichael.com on the Web

For more of We Go There Podcast, please visit instagram.com/wegotherepodcast on Instagram and wegotherepodcast.com on the Web

*Warning- this podcast is completely unfiltered. If you are around young children, we suggest headphones.*